Triangulation and Web Apps
I recently read a great post on the marketing concept of triangulation over at Seth Godin’s blog.
It really hit home to me how this concept can be applied to pricing structures and how it is already being done in the web application world.
A lot of the new breed of web applications offer tiered pricing structures. The super snazzy expensive plan is probably rarely bought but I guarantee level 2 and level 3 are more popular thanks to its existance.